About Us

Svaya began in the aisles of a Chemist Warehouse in Sydney.
Usha was pregnant with our second child, and we were looking for something safe for her skin. When she asked me to search for pregnancy-safe skincare, I learned that retinol wasn’t recommended—and that bakuchiol, used in Indian and Chinese medicine for thousands of years, was a safe and gentle alternative.

As I looked around, I realised there wasn’t a single product that felt both effective and safe for every stage of life. That moment changed everything. I decided to create one myself—a serum that anyone could trust, no matter where they were in their journey.

From there, the idea grew. I spent months researching skincare trends and discovered that the famous 10-step routines were doing more harm than good. Too many steps, too many promises, too little payoff. So I thought—what if one product could do it all?

I reached out to a skincare consultant, and together we began creating a formula that blended nature and science in perfect balance. We chose ingredients carefully—bakuchiol, niacinamide, hyaluronic acid, ceramides, peptides, vitamins C and E—to hydrate, smooth, and strengthen without irritation. It had to be light on the skin, absorb quickly, and never feel greasy, so it could fit easily into anyone’s routine.

But Svaya didn’t just come from a lab. It came from years of life lived across continents—our time in India, Germany, and now Australia. On quiet evenings in Germany, we used to talk about building something meaningful, something that would last. Svaya became that promise.

Today, it stands for simplicity, honesty, and trust. For skincare that earns its place, and for people who are tired of effort without outcome.

Because in the end, the best things in life—and in skincare—are the ones that finally make sense.