Why We’re Rebranding to Svaya
When we first started, we chose the name VEGA, inspired by the image of lush meadows by a water source—symbolizing the refreshing, nurturing qualities of Timeless Elixir. It felt right at the time, but as we’ve grown, we realized there are already other brands in skincare and other markets/industries using the same name. This has made it harder to establish a unique identity, especially as we’ve begun exploring new marketplaces like Amazon.
After much reflection, we’ve decided to rebrand to Svaya. Svaya, meaning “The Self” in Sanskrit, truly captures the essence of what we stand for. It’s about celebrating self-care, overall wellbeing, and the journey toward holistic wellness. While VEGA was focused on Timeless Elixir, Svaya allows us to expand our mission and embrace a broader vision.
We want to emphasize that only the name is changing. Our commitment to providing high-quality, trustworthy skincare that prioritizes authenticity and results remains the same. This rebrand is simply about ensuring that we continue to grow, serve our customers better, and make our identity clear and memorable.
Thank you for your continued support. We’re excited for this next chapter, and we look forward to celebrating The Self—together.