Bakuchiol
Plant-based retinol alternative
A plant-based alternative to retinol. In a twelve-week double-blind trial it matched retinol for reducing the look of wrinkles and pigmentation, with far fewer reports of irritation.

Timeless Elixir
One serum, standing in for five. Formulated for mothers whose skin is done being let down, and whose mornings do not have twenty minutes in them.
$75.00 USD
30ml / 1.01 fl.oz
One decision. One serum. One less thing to think about.
If your skin has been reacting, not recovering, or simply not responding, you are not the problem. You are a mother running on four minutes and broken sleep, and the products were never built for that.
What’s in it — and why
Every ingredient in Timeless Elixir was chosen because it works — not because it trends. Here is exactly what is in it, what it does, and why it earns its place.
Plant-based retinol alternative
A plant-based alternative to retinol. In a twelve-week double-blind trial it matched retinol for reducing the look of wrinkles and pigmentation, with far fewer reports of irritation.
Vitamin B3
Reduces dark spots, controls oil, refines pores, and evens skin tone.
Deep hydration molecule
Draws moisture into the skin and holds it there. Plumps, smooths, and strengthens the moisture barrier.
Brightening antioxidant
Boosts radiance, fades pigmentation, and protects against environmental damage.
Skin barrier lipids
Supports the skin’s natural barrier, so it holds moisture and feels less reactive.
Antioxidant
Neutralises free radical damage. Supports skin repair and long-term resilience.
Amino acid chains
Signals the skin to produce more collagen. Firms, smooths, and reduces visible fine lines over time.
The research behind the Bakuchiol
What the trial comparing the two actually found. Not what we would like it to have found.
20%
Wrinkle reduction
the same as retinol achieved
59%
Clearer skin tone
compared with 44% for retinol
0
Reports of stinging or peeling
unlike retinol
12-week randomised, double-blind trial of 0.5% Bakuchiol against 0.5% retinol. Dhaliwal et al., British Journal of Dermatology, 2019. n=44.
One customer, eighteen days


Eighteen days
Smoother. More even.
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“This serum is unreal! My skin looked so much clearer and more even in just 18 days! I have very sensitive skin and this serum was very calming, hydrating and soothing from day one. Would definitely recommend!”


Tone
More even.
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Texture
Smoother.
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Overall
Calmer.
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Same person, same angle, same light, unfiltered. Results differ from person to person.
One bottle. Five products.
Replaces your brightening serum, anti-ageing treatment, barrier repair cream, hydration serum, and retinol — in one bottle.
When to expect results
The biggest fear after being let down before is spending money and waiting weeks to find out it doesn’t work. Here’s what to expect.
Day 1
Skin feels softer and more hydrated. The formula absorbs immediately without greasiness.
Week 2
Visible glow. Skin texture begins to improve. Tone starts to even out.
Weeks 3–4
Dark spots visibly fading. Fine lines reducing. Skin barrier feels restored and calm.
From the people who bought it
4.7 out of 5 · 28 reviews · Judge.me & Amazon
You’ll see the name VEGA in a few of these — that’s us, before the rename. Why we changed it.
No, really
What mothers ask us before they buy. Including the price, which is the one most brands skip.
There is no retinol and no added fragrance in it. Those are the two things most often left out of a gentle formula, and we left them out first. As with anything new, try a little on your inner arm before you put it on your face. If your skin is not happy with it, stop using it.
We publish every review word for word, and some customers have told us their marks, breakouts or redness improved. We are glad. We are also not turning their experience into a promise. Svaya has run no clinical trial on any of that, so we will not claim it. If that is your main reason for buying, speak to a GP or dermatologist first. They will give you a better answer than a serum bottle can.
Because it does the job of five bottles, and we would rather charge once than sell you a range. Seven actives at printed amounts cost more to make than one active in a big bottle. Add up what is already on your shelf and this is the cheaper shelf.
One pump, once or twice a day, gets most people through about eight weeks. That is long enough to see whether it works for you twice over.
It is not a weaker retinol. It is a different plant-based molecule that gets to a similar place by a gentler route. In a twelve-week double-blind trial of 44 people it matched retinol for reducing the look of wrinkles and pigmentation, with far fewer reports of irritation.
Then you will know in two weeks rather than two months, and you will not have spent a whole bottle finding out slowly. That is why we publish the timeline instead of a vague promise: day one softer, week two visible glow, weeks three to four dark spots fading. If your fortnight looks nothing like that, it is not working for your skin and you should stop rather than push on out of hope.
Sunscreen, always. Nothing replaces it, and without it you undo the pigment work every school run. Moisturiser depends on your skin. The hyaluronic acid and ceramides handle hydration and barrier for most people, so try it on its own for a fortnight before you add anything back. Fewer steps is the point.
We made this for skin in its thirties, forties and fifties. A teenager does not need seven actives, and it will not do much for what she is dealing with. We would rather say that than sell you a second bottle.
The fair version of this question is whether they interfere with each other. These seven were chosen to work at the same pH and not compete: bakuchiol and peptides on lines, niacinamide and vitamin C on tone, hyaluronic acid and ceramides on barrier, vitamin E protecting the rest. Concentrations are printed on the page — no proprietary blend hiding the amounts.
VEGA was our name before Svaya. Same formula, same bottle, same two founders — we changed the name, nothing else. If you bought from us as VEGA, you already have a Svaya product.